Communication World
Communication Plans
No matter what the subject, no matter the nature
of the information you are transmitting, there is no communication
plan that can be effective without fully recognizing to whom the
audience of your information is targeted. This requires a good deal
of pre-planning or research that will reveal the needs and
aspirations of the targeted audience so that the information can be
relayed in a way that will move that targeted audience to respond
to your communication in a way that will most profit your
communication endeavor. The communication plan is the psychology
behind the communication that gives the life and breath to that
information that you wish to convey.
Marketing companies employ dozens of talented communication professionals who are able to present a product or service in the most favorable light to a targeted audience resulting in huge profits. The better the communication plan, the more profitable the product or service will be. A bad product targeted to an audience with the most effective communication can even be more profitable than a great product's attributes communicated poorly to an audience that will not be moved by either poorly communicated information, or well communicated information that is not targeted to the correct audience.
The great communicator, Barack Obama, may have excellent communication talent, but behind the scenes in his campaign for the Presidency were also the speech writers and researchers who knew the constituency to which he would appeal in his oratory, and the communication plans for the hope and change platform were researched in advance of those speeches to yield the words that an otherwise hopeless electorate longed to hear. Hope and change was the psychology behind that communication that gave the life to his speeches and the victory to his endeavor. The content of issues up for debate did not matter as much in the 2008 presidential campaign as long as whatever was presented was laced with the backdrop of hope for the future with change from the past. This was the formula of the communication plan for success. Coupled with a personality that communicated sincere concern, the communication plan of the Obama presidential campaign was second to none.
Marketing companies employ dozens of talented communication professionals who are able to present a product or service in the most favorable light to a targeted audience resulting in huge profits. The better the communication plan, the more profitable the product or service will be. A bad product targeted to an audience with the most effective communication can even be more profitable than a great product's attributes communicated poorly to an audience that will not be moved by either poorly communicated information, or well communicated information that is not targeted to the correct audience.
The great communicator, Barack Obama, may have excellent communication talent, but behind the scenes in his campaign for the Presidency were also the speech writers and researchers who knew the constituency to which he would appeal in his oratory, and the communication plans for the hope and change platform were researched in advance of those speeches to yield the words that an otherwise hopeless electorate longed to hear. Hope and change was the psychology behind that communication that gave the life to his speeches and the victory to his endeavor. The content of issues up for debate did not matter as much in the 2008 presidential campaign as long as whatever was presented was laced with the backdrop of hope for the future with change from the past. This was the formula of the communication plan for success. Coupled with a personality that communicated sincere concern, the communication plan of the Obama presidential campaign was second to none.